Eyes set on London

Hi all,

Hope you are doing well! Lots of things have happened since the last time i wrote. The end of the clay season turned out to be really good for us. Title in Geneva followed by a semifinal in French Open.

Geneva Open this year was amazing. Weather beautiful and big crowds as Stan played well. Hotel close to the courts (no long commutes) and the great Holmes Place fitness center that the players and coaches could use close to the hotel. What more would you ask for? 🙂

Paris was not as nice as it usually is due to the weather. Nothing you can do about that really and the organisation did an amazing job with scheduling and keeping the courts in great conditions despite the weather.

Hats off to Andy Murray who played a really solid match in the semis against Stan.

Now we have our sights on the grass and Wimbledon. We have brought in ex Wimbledon champion Richard Krajicek to help the team. Im really looking forward to share thoughts with Richard in London. I will travel to London this sunday to join the team on court Monday morning. Unfortunately Stan lost 1st round in Queens to Verdasco so the first event on grass was not to good but now we have time to practice on the surface before Wimbledon.

My fundraiser ”Race for kids with allergies” is going well so far. The challenge is me trying to complete an Ironman competition during the year I’m 40 and at the same time raise money for the research on kids allergies. So far the fundraiser has gathered 57 000 SEK. After the completion of the race i will personally give the funds to the Swedish Asthma and Allergy foundation. Thank you all for supporting!


Have a nice day out there! So long!



My birthday

Hi all,

The first few days of my fundraiser “Race4kids with allergies” has been good so far. The fundraiser has generated 35 000 SEK so far with great contributions from the tenniscommunity as well as friends and family. Thank you thank you thank you!

The idea behind the fundraiser is not only to raise financial support for the research on kids allergies but also to spred the awareness about kids allergies and share stories and support. Thanks for sharing and posting on all platforms.

We are also superhappy to have Head nordic swimming as a first partner to the fundraiser. Head nordic swimming will provide first class swimming equipment and all the necessary tools and expertise needed for the first leg of the Triathlon, swimming. Thanks to Head nordic swimming for supporting the fundraiser from all of the Asthma and allergy foundation crew!

And yeah. Today is my 40th birthday:). I have 1 year to complete the mission. If you want to support you can donate to the fundraiser here and/or share. Big or small. Thank you so much!! Your help is very much appreciated by the Asthma and allergy foundation.

Race för Kids_logo

Logo by Lotta Friberg design



Race 4 kids with allergies

Hi you all,

I always wanted to make something special the year i turn 40. A personal challenge just for myself. Not for anyone else. I’m turning 40 in a few days and i have decided to race the Ironman distance sometime during the year I’m 40! For people that does not know its a 3,8km swim followed by a 180 km bike and last but not least a 42km run. I know its kid of crazy and specially with all the problems I’ve had with my body over the years. But I’ve always had this addictive personality and as you know I’ve always been keen on knowing more about training and how the body and mind reacts in different situations.  I currently have an inflammation in the patella tendon as an example but i hate to give up. When people say ”there is no way he can do that” i get inspired. A little bit as when someone from the Swedish Tennis Federation said ”no way he will make tennis player with that home cooked way of playing tennis”. HAHA!!

I have never been swimming before until January this year. Just started biking. Done a few marathons. But to put this all together will be a challenge. Cant wait to learn more and to get to know people in the Triathlon community!

While trying to find a good personal challenge i also felt that i wanted to try to raise money for a charity, that is close to me, at the same time. A sudden accident to one of my daughters ,when she was eating at home, made me realize that i want to get involved in the research of kids allergies. 30% of kids today live with some sort of allergy or asthma that makes their lives difficult. They have to adjust their lives at home, with friends and in school. But it does not need to be this way. Researchers are on the way of finding solutions that can make life more easy for all people with any kind of allergy.

Perhaps my daughters got the allergies from me. We don’t know. But its likely to be so. Ive personally been struggling with allergies my whole life and in my tennniscareer i often had a very tough time during the summer. Trying to perform physically at a high level at the same time fighting the allergies was tough at times. I was often weak and tired. I was affected physically when spending time in the same room as animals. I love animals but i have never been able to hold a cat or a dog in my whole life.

Please take a moment to read about allergies and asthma and how it affect our kids. It would mean a lot to me if you would get informed about allergies and what we can do to help kids that have allergies. Ultimately it would be amazing for me if you would like to support the foundation and me competing in the race:)

You can show your support on my crowdraising site by clicking here. When you do you will be able to follow my training and receive continued updates.

There will also be possibilities to have your company logo on my training and competition gear throughout the year for the support of the research on allergy. Contact me if you want more information.

100% of the proceeds will go straight to the Swedish Asthma and allergy foundation at the end of the Challenge.

Thank you very much. I will think about everyone of you when training and ultimately competing in the Ironman.

Allergi och Astma


Hi all,

Hope you are all well. Haven’t had the time, energy or inspiration to write for quite some time. When I restarted writing I said to myself to only write when I feel I need to write and when I have the time. I don’t like to add to the things we “have to” do as i think we have enough of those pressures in life. Writing and sharing should be joyful. Thanks for understanding. However today I felt the need to reflect with myself a little bit again after another few tough weeks. Thanks for all the support for our team. It means very much specially in tough times. Its easy to be a supporter when things go well. I really had the feeling things could go really well in Rome again but it wasn’t to be this week. I wanna thank Stan for putting in the effort throughout the week and also to Yannick for being there. We tried. We failed. But we will try again! Next week we will have another go in Geneva. I will fly back home to my family and kids for 2 days before starting to prepare in Geneva. Hope you will be with us in Geneva!

How is my own training going? Well, my patella tendon is still hurting. Tried ro run a bit last week but I’m just not ready yet. Thanks for all the advices on how to get better! I will not give up.


Oh! And thank you Italian Open for treating old coaches with complimentary haircuts as well. Classy!

Have a nice weekend you all!



Food for friday thoughts

The body needs exercise when the brain needs stillness and the brain needs exercise when the body needs stillness.

Running, cycling and swimming never becomes boring even if i consume the same routes over and over again. My thoughts are never the same. Its meditation at its best.

“Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” – Napoleon Hill

Remember who was there in the beginning. Remember who was there when no one else believed in you. Remember who is there during though moments. 

Coaching is influencing. Influence people with what you are doing and how you do things.

Stay open to experience new things and create new paths!

I strongly recommend continuous personal & professional development in any form. Does not need to be a certificate of any kind. Not at all. Reading is underestimated. Keep your ears and eyes open. Soon you will look at the world with different eyes.

The name on the door is not important. Whats going on inside the door is more important. How you CARE for your players maybe the single most important asset of your program.

Have a great weekend!


Monte Carlo

Hi all,

Monte-Carlo Rolex Masters has started. The clay court season is in its initial stages and we already have some players showing great form last week. Monte Carlo is one of the most scenic places for tennis in the world. A place that i called home for 9 years during my career. I have spent endless hours of training at the Monte Carlo Country Club as well as in the gym over there. I never really did good in the tournament however. I always felt that the bounce was not high enough and i never had a good feeling in the racket over there. Very strange as i was spending so many hours on the court there.

These days when I’m coming back to Monaco it is to visit friends and to have a few days off with the family. Cant think of any better place for a 3-4 day getaway. I love running along the water to Menton. There is a great hike there with a mix of stairs and flat but you really get a good cardio. You can’t run that fast as its very tricky road but its a great work out anyway. If you are in Monaco you should try it!

I will not be in Monaco again this year. In fact during the 4 year i have been with Stan i have never been with him in Monaco. Yannick will be with Stan in Monaco. I really like Yannick and its a great feeling for me to know Stan is in good hands so to speak. Stan has a tough draw in Monaco but every player who is in Monaco is top athletes so you can’t expect anything else.

This week in with my family, my 2 kids, I’m studying and trying to fit in a few training sessions as well. When i’m at home these days my main focus is my kids. Yesterday i picked up my wetsuit at Head swimming nordic and i can’t wait to start using it. Its a fraction to cold in the water in Sweden still however:). I also tried a Triathlon racing kit just for fun. Lets see where this journey ends. I still don’t know. Im curious and scared at the same time. Its a personal journey. Its something just for myself. It helps my work. It helps my understanding of the body. But i feel fear. Lets see where it will lead me.


Off to kindergarten with my kids! Have a great Tuesday!



Back in Europe

Hi all,

Back in Europe again after a long trip to the US. Im at Schiphol airport in Amsterdam at the moment. Spent the last few days in Detroit trying to gain more knowledge in coaching and fitness training. Its an area I’m very passionate about as you know. Just trying to get a little bit more knowledge about the science behind why the body is doing what its doing and what we can do in order to make it function better. Its really fascinating. I hope i can work with this for many years to come and a big motivation for me is to broaden my experience and work with other athletes than tennis players as well in the future. Not sure anyone wants the help but I’m personally curious:) Lets see where the journey takes me. We never really know do we? For now all focus on tennis however!

Gonna spend a few days at home in Stockholm now. Still not good in my knee and it starts to frustrate me. Its getting better but can’t run yet. Going on a new assessment and treatment on Monday. Zurich marathon is coming up very soon and I’m very very doubtful i will be ready for that.

*** Congrats to V Azarenka and her coach Wim Fizette on the great results in US.

*** Finals in Miami coming up in a few hours. Amazing level by Novak the last years. Most impressed by the mental strenght.

*** Start of the clay court season is just around the corner. Interesting to see who is going to be fast out of the blocks..

Hope you are having a great Sunday!



Miami was not to be

No, Miami was not our tournament this year. Big setback off course and the first thing you ask yourself as a coach is ”What could i have done differently?”. I always take responsibility when my players are not performing to par. What i can try to do is to analyze the probable causes, talk about it, learn from it and then move on! Try to be better next time. Its no change this time around. We have to try to bounce back.

Next tournament for Stan is in Monaco on clay followed by Madrid, Rome and Geneva before French Open. Very much looking forward to get out there and compete again.

Flying back to Europe in a few days. Have a stopover in Detroit for a few days before I’m flying home on Saturday.

Will spend some time in Stockholm. Hopefully the spring is getting there in time for my homecoming. I hope to be able to take my road bike for a spin:)

*** Happy for Johan who is c/o coaching Dimitrov and Mikael who is coaching Monfils for the results so far in Miami.

*** Swedish youngster Elias Ymer was up in the 3rd set vs Delbonis but could not convert. Nice to see him playing well however.

*** Worked on my open water swimming really well in Miami. Luxury to have such great environment for outdoor training!

*** Swedish junior nationals going on at the moment. Always exciting to follow the results for our players at Good to Great Tennis Academy.

All the best and thanks for the support in good and bad times,




Hi all,

We have arrived in Miami since a few days. Been preparing and getting used to the different conditions in Florida compared to the desert in Indian Wells. The ball travels much faster in the air in the desert compared to the more humid conditions in Miami. The wind is also an factor in Miami and it takes some time to get used to the wind. Not easy to get courts here also as it is a combined event with less courts than in Indian Wells.


Overall i think this trip is way to long. You spend 4 weeks in the calendar for only 2 events when the rest of the year is jammed up. There must be a way to work around that when other ATP Masters 1000 are being played over just 1 week.

A new thing that the ATP has tried since some time back is to get the coaches together on a regular basis and actually hear what we have to say about the tour and topics that we think can be better. I think its a great initiative as we perhaps see things from a different perspective. The ATP coaches will present some ideas to the player council to take in consideration for the future. Ultimately its up to the players and the tournaments to decide about the tour but i still think its great to involve the coaches as well. We had a great meeting here in Miami on Sunday night. Lets see what comes out of that.

Im sort of hacking along with my training as well on the road. Still can’t run since Australia which actually is a bit depressing but I’m doing my rehab and hope to be back soon. As the patella tendon has prevented me from running i have done much more swimming than usual. The other day i also went open water swimming here in Miami. Wasn’t that easy as the waves was pretty strong that day. But anyway a fun health session:)

Stan is playing his first match on Saturday here in Miami. Hope you will be there and support.

All the best, Magnus


Streber skapar förutsättningar

Stiftelsen Streber är bland det bästa som hänt svensk tennis. I en tid då “aktien” svensk tennis är ganska lågt värderad så har Streber stiftelsen genom sitt engagemang skapat enormt fina ekonomiska möjligheter för flertalet svenska tennisungdomar. Genom att vara 100% oberoende, och inte göra nån skillnad på vart spelaren har sin hemvist eller annat, har Streber anskaffat sig bakgrundsmaterial och sedan gjort en bedömning därefter. Bara för spelarens och svensk tennis bästa. Detta har skapat mycket fina möjligheter för juniorer och deras tränare att kunna utöka sina satsningar och göra aktiviteter som de normalt sett inte kunna göra. Tack Streber säger jag lite från kanten. Ni är fantastiska!

Nedan text är direkt tagen från Streber stiftelsen i samband med att Mikael Ymer och Rebecca Peterson nu får ett stipendie på vardera 150 000 kr till sin tennissatsning. 

Rebecca Petersson, född 1995 och Mikael Ymer, född, 1998, har tilldelats 2016 års stipendium på vardera 150 000 kronor från Stiftelsen Streber Cup. Stipendiet ska användas för att underlätta deltagande i internationella tävlingar och ge förutsättningar för att känna på den tuffa internationella konkurrensen inom världstennisen. Detta är trettonde året som stipendier delas ut. Tidigare stipendiater är Kajsa Rinaldo Persson, Mikael Ymer, Rebecca Peterson, Elias Ymer, Daniel Windahl, Christian Lindell, Ellen Allgurin, Daniel Berta, Patrik Brydolf, Anna Brazhnikova, Sandra Roma, Nima Madani, Johanna Larsson, Sousan Massi och Ervin Eleskovic.

– Rebecca Peterson och Mikael Ymer är idag parallellt med Elias Ymer våra mest lovande tennisungdomar, kommenterar Per Hjertquist, rådgivare till Stiftelsen Streber Cup. Vi väljer att ge båda stipendium för att underlätta deras internationella satsning under året.  

– Vi går igenom ett hundratal av tennisungdomarna i åldern 14-20 år och det finns många kvalificerade kandidater. Det är alltid svårt att välja, vilket känns mycket positivt för svensk tennis, kommenterar Bengt Möller. Det är en hård konkurrens i svensk tennis på lovande ungdomar och i år diskuterade vi också bl a Karl Friberg, född 1999, Jonas Eriksson Siwertz, född 1999, Susanne Celik, född 1994, Fanny Östlund, född 1997, Jacqueline Cabaj Awad, född 1996, Cornelia Lister, född 1994 samt bland tjejer födda 1998 Julia Rosenqvist, Ida Jarlskog, Sandra Örtevall och Mirjam Björklund.

Ledande personer inom näringslivet har sedan 2003 en stiftelse för att stödja utvecklingen av svensk tennis. Målet är att ge stöd till ungdomar i åldern 14-20 år för att de ska kunna spela fler internationella tävlingar och därigenom förenkla övergången från junior- till seniorklass. Det gäller att finna tennisungdomar som kan vara föredömen både på och utanför tennisbanan. I Stiftelsen Streber Cup ingår ett 100-tal ledande personer inom svenskt näringsliv som under ett flertal år träffats och spelat tennis. Stiftelsens styrelse är Caroline Sundewall, ordförande, Carl Bennet, Michael Treschow, Claes Dahlbäck, Stefan Dahlbo, Mats Andersson, Peter Säll, Bengt Möller samt Laszlo Szombatfalvy, hedersledamot. Cecilia Lager, Jan Berntsson, Björn Franzon, John Larsson och Per Hjertquist är rådgivare. Hans Mertzig förvaltar stiftelsen medel. En stipendiatpatrull bestående av Per Hjertquist, Stefan Dahlbo, Cecilia Lager och Bengt Möller hjälper stiftelsens styrelse att selektera fram lämpliga kandidater. 

Stiftelsen har ett kapital på drygt 2 miljoner kronor och har som mål att årligen dela ut stipendium på 100-300 000 kronor. Ambitionen är att stiftelsen ska växa genom kapitalförvaltning och ytterligare bidrag.

– Tack vare generösa donationer från Strebers tennisintresserade vänner i näringslivet delar vi i år ut 150 000 kronor till två av Sveriges mest lovande tennisungdomar, kommenterar Caroline Sundewall, ordförande i Streber Cups Stiftelse. Vi har också möjlighet att dela ut fler stipendier under året.

– Vi har delat ut stipendier på 2,3 miljoner kronor sedan stiftelsens start 2003. Vi följer våra stipendiater, arrangerar möten för dem med vårt nätverk och försöker ge dem support på många olika sätt.